The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions:

1.   In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind.

2.   What are the three major barriers the company have to encounter when it is going to enter this country?

3.   Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.

Introduction:

In general, the term Business refers to an exchange of goods and services between the buyer and the seller on a common platform with the only aim of earning profits effectively.

The other main role of any business is to identify and meet the needs and wants of the customers.

In order to expand the business opportunities in the current market, the business or the company management must take into consideration the promotional activities to attract the customers.

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1) As per the given case, it is clear that the business wants to expand its opportunities internationally to attract customers as the online gaming video can be used by the customers anywhere and also from their convenient place to enjoy all the benefits of gaming. From the other scenario, the company should take into consideration the international market value so that the prices can be fixed as per the foreign market price and also to identify the mindsets of different kinds of customers.

2) The 3 major barriers which the company has to keep in mind while entering into the other country are as follows:

a) Market price of the product in another country.

b) Identify the mindsets of the other country's people.

c) Profits can be achieved or not.

3) As per the above-mentioned barriers, it is to be suggested that before entering into the international markets, it is the responsibility of the company or the management to keep in view the market price of the product in another country so that the price of the product can be fixed, the other major role of any business is to earn profits effectively by identifying and meeting the needs and wants of the customers.

Finally, it is to be concluded that before entering the products into the international or foreign markets, the major responsibility of the company is to identify the potential customers, their mindsets, and also the market prices of the related products in the foreign markets.