As the old adage goes, 'If you show me the heart of a man I can sell him anything.' But the tricky part is, no one is going to just go ahead and show you their heart because let's face it, they know you're going to try to sell them something 8 times out of 10. A person's intentions are one of the hardest things to understand. And the truth is, often people themselves aren't really aware of their own intentions. We are only aware of about 5-10% of what is going, the other 90% or so is hidden deep within our subconscious and unconscious minds.