The pressure and expectation of sales reps to be more efficient and effective at their trade, more focused on higher profitability, and more reliant on data rather than intuition can feel like an uphill climb perpetuated by innovation - AI, Machine learning, data science, etc. And the truth is, it shouldn't be! It should be a downhill roller coaster fueled by data science and controlled by the rep, taking the rep straight to the cash prize. McKinsey Global Institute study found that "40% of time spent on sales work activities can be automated by adapting current technologies." Data Science and Machine Learning, when applied to real-time sales problems, enables (not replaces) reps to be more efficient and effective at your job.