Artificial intelligence, extended reality and blockchain are some of the most talked about emerging digital technologies. While not typically associated with the healthcare industry, these technologies are having a big impact on the supply chain of pharmaceutical products. To meet the expectations of today's patients, supply chains need to be smart, connected and agile so they provide an efficient and personalised patient experience. Companies that don't implement digital technologies put themselves at risk of being unable to do the one thing that matters most: better serve their patients. The Therapeutic Goods Administration recently said logistical difficulties, recalls, manufacturing issues and unexpected increases in demand were the main causes of shortages between January and August this year, highlighting the need for global companies operating in Australia to rethink how they can make their supply chains more efficient.