Kerrie Holley has had a storied career in the technology industry spending nearly three decades at IBM before moving to Cisco as a chief technology officer focused on advancing the company's analytics and automation software platform In 2016, he became the first Technical Fellow for UnitedHealthcare Group's Optum division, responsible for steering strategy in emerging technologies like AI and machine learning, genomics and blockchain. MedCity News met with Holley during a recent trip to San Francico to discuss the potential of big data in healthcare, some of the barriers to adoption what can be done to win back the trust of patients. This exchange has been lightly edited for content and clarity. MedCity: What was the transition like moving from the traditional tech industry into healthcare? Holley: It's interesting because I'm working at a level that sees the shortfalls, sees the gaps and believes very strongly that we can make a difference with technology.