Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world's leading enterprises, today announced the results of a new survey that revealed how consumers perceive their insurance companies. While the majority are very satisfied with their insurers (59 percent), this does not always equate to customer loyalty – 71 percent said simply receiving a lower price quote ranked as the top reason to change insurers. A Pega-commissioned survey of more than 1,000 US-based consumers revealed just how price-driven they are: 63 percent of respondents ranked price as the most important factor when first selecting an insurer. Curiously, only 13 percent ranked customer service as their top factor, but with so many consumers willing to switch providers as soon as they see a better price, the onus is on insurers to provide the kind of proactive customer service that will give them an edge to secure long term customer loyalty. For insurers to create meaningful customer relationships that encourage long-term loyalty, they need to better understand three key areas surrounding customers' current needs and preferences: Insurers aren't providing experiences to promote loyalty When it comes to insurer satisfaction, there's still room for improvement.