The global study, carried out by Hanover Research on behalf of PROS, a provider of AI-powered solutions, reveals the expectations and digital initiatives of more than 700 companies. The respondents work for B2B organisations that sell to clients across a variety of sectors, including process manufacturing, discrete manufacturing, wholesale distributors and services. The report reveals that respondents think that the ability of AI to predict customer needs is the most significant way that it will impact sales, followed by automating orders and optimising pricing for buying scenarios. As a result of its impact, 73% of respondents believe AI will be a high priority for marketing and sales activities within two years, compared to 48% today. While 62% of businesses think more than half of their sales will come from eCommerce within the next five years, tripling the 20% achieved at present.