Technology is taking over our lives at an increasingly rapid rate and it's got a lot of PAs worried that they will be replaced with a phone app. Vincenzo Ferrara thinks that change is in the air, with investment and development in AI (artificial intelligence), it seems likely that in the future a lot of the tasks that make up an assistant's job will soon be replaced by these new technological advancements. But, should we really be worried? A poll of 1,000 UK adults who use voice assistants at least once a week found more than one quarter shy away from using their device to make payments, while 28 per cent are hesitant to use it to pay bills. Meanwhile, another 27 per cent worry about transferring money through their device.