It's not the most advanced use of the technology, but the face-blending is relatively seamless, and it shows how accessible this sort of AI-powered video manipulation has become. Customers who want to be inserted into a scene will have to send Naughty America a set of photos and videos of themselves, including different facial expressions that help the software accurately replicate their likeness. The company says its legal team will get consent from the actors involved. Simple edits will cost just a few hundred dollars, and longer, more complicated changes will run into the thousands. There are a number of potential problems with this service. For example, how will Naughty America know that the photos and videos submitted by customers are also consensual? They could be taken under false pretenses and submitted to the site by a third-party.