SAP has become the first European technology company to create an external artificial intelligence (AI) ethics advisory panel, with representatives from academia, politics and industry. The panel will ensure the adoption of the new AI guiding principles also announced by the vendor in collaboration with the AI steering committee at SAP, a group of SAP executives from development, strategy and human resources. "SAP considers the ethical use of data a core value," said Luka Mucic, chief financial officer and member of the Executive Board of SAP SE. "We want to create software that enables the intelligent enterprise and actually improves people's lives. Such principles will serve as the basis to make AI a technology that augments human talent." SAP's guiding principles highlight core values around transparency, integrity, quality and safety in the use of AI.