As we heard recently ahead of this year's British Science Festival, widespread acceptance of automated technologies could be held back due to public fear. Even Prince Charles has been vocal about his concerns of a world dominated by machines. Despite this scepticism, in the business world, Artificial Intelligence (AI) is no longer just futuristic. Although it is still emerging, it is already enabling companies to rapidly change work processes to make them more fluid, or completely reimagine them altogether. To move past the speculation and amplify human work in a tangible way, businesses must put human intuition in the middle of data analytics and advanced algorithms – we call this'augmented intelligence.'