If you are a small business owner, you may wonder if it is possible to implement AI in your business; you may even feel very challenged by the idea. There is a sense amongst small business owners that AI is only for the big companies, but this is a mistake; there are ways to use it regardless of the size of your company. Furthermore, at some point your competitors will catch on to the idea of AI and then you'll be left behind, so don't follow the sheep and keep thinking "I'm too small for AI." Big business obviously has lots of data to analyse and AI is very useful for this, but it can be applied to more modest amounts of data as well. Plus, it is far less expensive than hiring a firm to do the calculations and provide the insights. From determining what keeps customers coming back to your business to helping you discover new market niches, AI is a versatile statistical tool.