BBC's head of TV slams Netflix for using data
Data-gathering robots are undermining Netflix's creative content. Currently, the US company relies on algorithms to suggest whether new programmes would be popular with subscribers. Netflix carefully curates the lists based on in-app ratings, viewer demographics and the viewing history of its estimated 130 million paying subscribers. The BBC still green-lights its shows based on creative instinct, an approach which Ms Moore insists is superior. 'So much of what's driving the rapid change in our industry is about technology, not creativity,' she said.
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