Use of artificial intelligence (AI) in digital commerce is generally considered a success, according to a survey by Gartner, Inc. About 70 percent of digital commerce organizations surveyed report that their AI projects are very or extremely successful. Gartner conducted a survey* of 307 digital commerce organizations that are currently using or piloting AI to understand the adoption, value, success and challenges of AI in digital commerce. Respondents included organizations in the U.S., Canada, Brazil, France, Germany, the U.K., Australia, New Zealand, India and China. Three-quarters of respondents said they are seeing double-digit improvements in the outcomes they measure.