Futurists may delight in predicting a time when business decisions will be made entirely by intelligent algorithms, but today's innovative business executives are making nearer-term arrangements. They are finding ways to use big data analytics and artificial intelligence (AI) to help their employees address two persistent business challenges: providing faster service and making better sales decisions. In both cases, the new approach combines the best of machine learning with the best of human insight to produce better business outcomes. The power of that approach will be felt across a wide swath of the economy, including manufacturers, retailers, banks, insurance companies, real estate firms, utilities, transportation, and the oil and gas industry. Indeed, nearly any business where customer interaction or equipment service is key to success can benefit from this fast-developing concept.