Facebook is the most popular social media platform used by businesses. Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily. Despite the recent criticism of Facebook's data privacy practices, both daily and monthly users are up 13 percent year-over-year.