Joe Toscano is an award-winning designer and former consultant for Google who left in 2017 due to ethical concerns. Upgrade your inbox and get our editors' picks twice a month. Privacy is a fundamental human right that has become one of the most illusive and least understood topics of the Internet. However, the time is coming for change, and it's up to us whether that's going to happen willfully or through regulation. This article will explain exactly why making these changes is so critical to the success of your business and how you can make the changes that need to be made in a way that also positively impacts your bottom line. Privacy is a fundamental human right that allows us to be our true selves. It's what allows us to be weirdos without shame. It allows us to have dissenting opinions without consequence.