A machine learning feature will be coming to Redtail Technology's popular CRM program sometime this winter, according to company's CEO Brian McLaughlin. He made the announcement at Riskalyze's Fearless Investing Summit in San Antonio, Texas on Thursday. Billed as artificial intelligence, the new feature will provide advisors with three specific, actionable feedback buckets: sentiment, keyphrases and entities, or tags, such as specific types of investment accounts. The project, developed primarily from open source technology, has been in the works for nearly 18 months. When work began, the company looked to Amazon and Google's natural language processing libraries, but found they were too general and not specific enough to the financial services industry.