- reliability, reliability, reliability. It doesn’t matter if your network is superfast at 3am in the morning if it doesn’t stay up properly at 2pm because Americans come online; I will always just note the latter.

- most businesses would love to get a prepackaged vpn solution that works with little fuss and supports a lot of different devices. They should also be able to turn it off if they later move on to some other product.

- make it super-easy to associate a server name to an IP, and have it reachable from the entire network. That’s what most people care about, from their networks.

- ignore basic mail services, Office365 and GMail are unbeatable. But you can offer admin services, like managing O365 for them, making regular backups and so on.

In my book, the best ISP is the one that gives me simple tools for the most common tasks, offers tons of reliability, and gets out of the way. For others, it will be the one they can call and tell “make it so”.

The worst is always the one where you have to fill some Word document with complex network details you don’t know anything about, just to open port 80 for machine X. Nobody likes bureaucracy.