The IT team that supports Chemist Warehouse has revealed the retail chain is looking to take full advantage of emerging technologies such as the Internet of Things (IoT), and augmented and virtual reality. Speaking at the VMware vForum in Sydney on Thursday, Antoine Sammut, a solutions architect with AM Solutions, said the opportunity that IoT gives Chemist Warehouse is "tremendous". "We can actually get to the point where we can almost feel what is happening in a store. It's a strange concept feeling what is happening in a store but when we all go shop, we will dwell in particular areas, we will pick up products and look at them -- as a retailer, we need to be able to understand is this product interesting and how we can actually improve that experience," Sammut explained. "In order to be able to deliver that, we are considering having thousands upon thousands of sensors out there within each store having over 1,000 sensors."