James Bloom is an architect and technical lead with 13 years experience developing web based distributed enterprise systems in a wide range of industries. He builds high performance adaptive web sites that are designed to run reliably across a wide range of devices. He also focuses on high quality sustainable delivery through fast feedback loops in agile, continuous delivery, and a very high level of automated testing across a wide range of devices. He builds solutions that maximise return-on-investment by analysing patterns of user behaviour in response to changes in design, performance and errors.