Artificial Intelligence (AI) technology is increasingly being used by businesses, governments, and other institutions to augment many fields of human endeavor. Leveraging the best of human values and ability alongside artificial intelligence brings enormous benefits to society (e.g., Seeing AI; Translator; SwiftKey; disease control; biodiversity; sustainable farming; water security; healthcare; etc.). However, civil society groups, governments, and others are rightly asking questions regarding the risks to human rights (e.g., unfair bias, consequences to privacy and freedom of association, etc.). People will not rely on technology they do not trust. Society needs to come together to consider these questions, explore solutions, and deploy AI that puts people first, protects human rights, and deserves the public's trust.