By using AWS, Vodafone is able to provide its streaming mobile service to any mobile device on any network cost-effectively. “We can add or eliminate instances as required to accommodate demand when required, rather than build for peak demand,” says Siva. “If it were not for AWS and the third-party content delivery network, we would not be able to provide this service as it would have cost millions of dollars in computing infrastructure. We can also scale up individual instances in line with growth in demand,” he adds.

“Prior to AWS, our mobile streaming services were limited to customers to our Vodafone and 3 mobile services,” Siva continues. “We are so confident in the availability and the capacity of our mobile applications on the AWS Cloud that we extended the services to all mobile users.”