Deploying its online video news service in the AWS Cloud enabled udn tv to scale to support a ten times growth in the number of viewers numbers since the service began. The elasticity of the AWS Cloud also means the organization can support demand peaks—when loads rise up to higher than average—without compromising performance. “The new service hasn’t experienced any downtime since its launch,” says Wei.

Using AWS helps the company pursue a “multi-screen” strategy for delivering news services, while working on a tight budget. Furthermore, the ease with which developers can access compute, storage and other resources from AWS has given the United Daily News Group the ability to develop new applications and services within weeks, rather than wait months to procure physical servers in an on-premises data center environment.

“AWS enabled us to innovate flexibly and deliver video and other services cost-effectively to meet the challenges of the modern media environment,” says Wei. “We are now exploring developing and delivering a range of new services from the AWS Cloud.”