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AWS Case Study: Kasturi & Sons Ltd (KSL)/The Hindu Group

Using AWS enabled KSL Digital to build a lean and agile business based on globally available technology without the hassles of traditional infrastructure provisioning, which can be major impediment for startups.

On the cost front, AWS leverages massive economies of scale and efficiency improvements to continually lower prices, and KSL benefited substantially from this. AWS pricing models enable the company to optimize costs for both variable and stable workloads and helped reduce IT labor costs, up front and on an on-going basis. KSL saved on average 30 percent by using AWS solutions compared to an on-premises, self-administered infrastructure.

AWS also helps KSL Digital Team to develop and deploy web-based applications faster, and enables the IT team to experiment quickly and more frequently. They can provision resources with ease, when they need them, without talking to anyone. “AWS is an ideal solution for companies aspiring to scale fast,” says Gupta. “We are very happy with AWS platform services and the agility it enables for our business.”

“We intend to launch many more exciting products in the e-commerce market in the next 6-18 months—and we’re are extremely delighted to chart the next phase of our journey with AWS,” says Gupta.

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