Your application has an installed base of 1,000,000 users. Of those 1,000,000 users, 300,000 are active at the end of the month. To increase app engagement next month, you plan to engage with 250,000 users by sending five push notification campaigns and one email campaign. Each user in each campaign will receive two push notifications and one email.

You campaigns have the intended effect of increasing engagement with your app. As a result of this increase, you collect a total of 250,000,000 usage and campaign events in a month.

In this scenario, you pay the following:

• Monthly Targeted Audience (MTA) charges

There are 250,000 endpoints in your MTA. You pay nothing for the first 5,000 endpoints, and $0.0012 per endpoint after that.

Total charge for MTA: (250,000 – 5,000) × $0.0012 = $294.00

• Events collected charges

You collect 250,000,000 events. You pay nothing for the first 100,000,000 events each month, and $0.000001 per event after that.

Total charge for collected events: (250,000,000 – 100,000,000) × $0.000001 = $150.00

• Messages sent charges

You send 2,500,000 push notifications (250,000 endpoints, times 5 campaigns, times 2 push notifications). You pay nothing for the first 1,000,000 push notifications each month, and $0.000001 for each push notification that you send after that.

You also send 250,000 emails. You pay $0.0001 for each email sent.

Total messages sent charges: ((2,500,000 - 1,000,000) × $0.000001) + (250,000 × $0.0001) = $1.50 + $25.00 = $26.50

Total monthly charges

The total amount you pay in this example is the sum of your MTA charges, your events collected charges, and your messages sent charges.

Total monthly charges: $294.00 + $150.00 + $26.50 = $470.50