Fairfax Media Case Study
In December 2017 and February 2018, Fairfax migrated its flagship properties—The Age and The Sydney Morning Herald—onto the new publishing platform. To ensure that the process went smoothly, the enterprise used AWS Infrastructure Event Management, working side-by-side with the AWS team throughout the migration to troubleshoot any issues.
The new publishing platform has revolutionized the way journalists and editors interact. Rather than waiting for emails with hefty attachments, they can follow the progress of a story on Slack, which is updated in real time. There has also been a significant increase in reader engagement. The analytics capability of the new system allows Fairfax to measure all factors concerning user engagement with its content, in near-real time. This includes dwell time on articles and average scroll depth, showing growing audience engagement on key measures. Lorant attributes this to a better understanding of each publication’s audience. “Journalists and editors can create different types of articles based on whom they are trying to market to.”
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