Edmunds.com is significantly reducing its technology costs by running its website on the AWS Cloud. “We expect to save $32 million in the first five years by running our website and other critical applications on AWS,” says Potloff. “For a growing company like ours, it is incredible that we are able to bend the infrastructure cost curve down as we continue to expand.”

The company can also more easily scale its website to meet traffic demand. “Depending on the traffic we see on the website, we can scale up or down whenever we need to,” says Potloff. “As an example, we can now process new online inventory in 30 minutes. It used to take 30 hours. That means we can get newly arrived cars at the dealership in front of our visitors that much faster, which benefits shoppers and dealers.”

Edmunds.com can also quickly scale its Docker container environment. “By using Amazon ECS for our Docker containers, we’ve able to reduce our response time from minutes to seconds in terms of scaling the entire environment,” says Potloff.

In addition, Edmunds.com has decreased time to deployment for new website features. “We can innovate at a faster pace because of the elasticity of the AWS Cloud,” says Zadgaonkar. “Before, it might have taken us six months to roll out a new idea into production, but now we can do it in a week.”

With Amazon Redshift, the company has a much more scalable data warehouse. “Our data volume keeps growing, and we can support that growth because Amazon Redshift scales so well,” says Zadgaonkar. “We wouldn’t have that capability using the supporting on-premises hardware in our previous solution.” The company is also benefiting from its use of AWS CodeCommit, which has reduced the time the organization previously spent on administration and maintenance tasks by 95 percent.

“Overall, by relying on AWS, our engineers are able to put a lot more of their time into developing richer customer experiences, enhancing the reliability of our systems, and maintaining the efficiency of our continuous delivery pipeline,” says Potloff. “As a whole, AWS has had a very positive impact on our engineering culture, and it is helping to fuel innovation within our company.”