KENT now has more agility with its CRM solution because of AWS. The company can scale up the CRM environment on demand and, likewise, scale down if necessary. The company also avoids IT-procurement cycles and time-consuming deployment projects. Says Gupta, “We have lowered our IT Infrastructure and cloud services costs by 10 percent by switching to the AWS Cloud.”

Furthermore, KENT has simplified administration for the environment using AWS managed services. “We have cut IT management by up to 7 percent by working with AWS, and yet we are maintaining infrastructure uptimes of 99.999%,” says Gupta.

He continues, “Our experience with AWS has been exceptionally good—the performance of our applications has improved significantly. We haven’t seen any downtime and our cost of ownership has drastically reduced. Today we see better performance and availability of our applications.”

The company’s development has seen increased efficiency thanks to running on AWS. “By using AWS Device Farm, our DevOps team is developing apps more efficiently,” Gupta says. “We have reduced development time by up to 7 percent with AWS.”

The reduction in management overhead means KENT can dedicate more resources to IT innovation. And this is crucial since businesses increasingly rely on innovation to succeed. As Gupta explains, “We are the market leader in India and through technology we can make sure we retain that position. It’s important that we focus resources on development at a time when mobile connectivity is becoming more popular across India. Our products need to support a tech-dominated marketplace, so IT development is a vital function within our business.”

He concludes, “Both AWS and Umbrella are very responsive and operate like an extension of our IT team. The migration was a streamlined process and we were able to migrate from other service provider to AWS with ease and agility.”