Currently you can add, remove, and modify audiences only by using the Personas in-app audience builder.

However, you can programmatically query the Profile API in order to determine if a particular user is a member of a particular audience because Personas creates a trait with the same name as your audience. For example, to determine if the user with an email address of

The following response indicates that Bob is indeed a high-value user:

{
  "traits": {
    "high_value_users": true,
  },
  "cursor": {
    "has_more": false,
  }
}

To learn more about our profile API, you can head

If you have any questions, or see anywhere we can improve our documentation, please let us know!