On September 11 and 12, 2018, I attended the 22nd edition of the SAP Forum in São Paulo, Brazil, the largest technology and business event in Latin America, with superlative numbers: more than 15,600 participants, more than 9,600 unique participants, 81 sponsors and 423 presentations. It was two intense days, with a lot of technology and innovation, which showed the importance of digital transformation for business. At the opening session of the event, SAP Brazil president Cristina Palmaka set the tone for what would be the event, talking about the interaction between man and machine, being aligned with SAP's purpose of making companies better, impacting the society. And she asked the following questions for reflection: What is the purpose of the company you work for? What would happen in society if tomorrow your company ceased to exist, or if your employment ceased to exist?