Earlier this year Uber sold off its ride-hailing business in southeast Asia to a competitor, Grab, which is now raising $3 billion to further expand operations. Today Microsoft announced it's making a "strategic investment" in Grab, as the two launch a "broad partnership" to use Microsoft's machine learning and AI tech. The first step is adopting Microsoft's Azure servers as the cloud platform backing Grab's ride-hailing and digital wallet. After that the plans get bigger, as it anticipates using machine learning and image recognition to let passengers share their location with a driver by taking a picture of their surroundings that the system recognizes and converts into an address. Otherwise it could handle recommendations, improve fraud detection, improve its maps or power facial recognition to identify drivers and passengers.