It is enabling functionality ranging from personal shopping recommendations to automated customer support through to financial fraud detection and compliance. Ninety per cent of CIOs using machine learning expect it to help them drive greater top-line revenue growth. Spearheading a machine learning initiative, however, is often not a simple or quick process for several reasons. On the business side, it can be difficult to convince non-technical business executives of the measurable value of a new technology like machine learning (ML). On the tech side, it can be expensive--and in some cases infeasible--to build a data science team that can deploy ML, due to a shortage of talent in the marketplace.