Social Market Analytics, Inc. (SMA) aggregates the intentions of professional investors as expressed on Twitter & StockTwits and publishes a series of metrics that describes the current conversation relative to historical benchmarks. Our data is a leading indicator of price movement both positive and negative. There is unique predictive information in unstructured content. Social Market Analytics use AI and Machine Learning techniques developed over the last eight years to convert this unstructured content into data suitable for quantitative analysis. This opens a whole new area of big data analysis.