Over 6,000 people are attending a conference focusing on artificial intelligence (AI) that opened in Amsterdam this morning. World Summit AI brings together corporates, startups, investors, scientists, academics, NGOs along with government bodies like the UN, EU and the World Economic Forum. Participants will be learning about some of the latest innovations in AI – the creation of human-like technology - that will transform business and the ethical issues that come with it. The event coincides with Artificial Intelligence in Europe, a report by Microsoft that reveals over half of the companies surveyed expect AI to have an impact on "business areas that are entirely unknown today". Yet only 4% of companies actively use AI suggesting European businesses, at least, have an enormous mountain to climb.