During a special session on digitalization at the Offshore Technology Conference (OTC) earlier this year, it was clear just how much Shell's oil and gas operations were embracing a variety of digital technologies to move the business forward. Although Martijn Dekker, vice president of strategy and portfolio for Shell, emphasized the need to start with a business problem in mind rather than letting the technology push you, he also urged others in the oil and gas business to grab the value from the data they already have. "We're using the technology that's already there to create value today. We're essentially using the data we already have and creating better efficiencies," Dekker said. He stressed the importance of just jumping into the capabilities of artificial intelligence (AI) and showing the value.