With over 500 soft drink brands being sold to customers in more than 200 countries, the Coca-Cola Company is the largest beverage company in the world. Every day, thirsty consumers drink more than 1.9 billion servings of Coca-Cola products. An operation on this scale clearly generates a lot of data – whether that's from the production and distribution processes, sales, customer feedback or any other part of the process. One of the reasons the company has remained at the top for over 130 years is its ability to embrace innovation and new technology, including Big Data technology. Coca-Cola has a solid data-driven strategy underpinning decisions right across the business, and it's known to have invested extensive resources into research and development in areas like artificial intelligence (AI) to make the most of the data it collects.