Page load speed is the first thing you notice when you visit a website, but you will only notice it if the website is too slow. Page speed is a huge part of the user experience, so it is no wonder it has officially become a ranking factor for mobile searches and has been one for desktop for ages. Numerous studies on the correlation between page load speed and bounce rates have come to some rather alarming conclusions: every millisecond counts. With our new website performance research, we wanted to add a silver lining to the daunting statistics and prove that there is plenty of room for improvement in your website performance. Our research will help you structure your workflow when dealing with site performance optimization.