A: Our machine learning process is based on academic research and has been rigorously tested. Working with AMS as an external third party, we can handle the full end-to-end research process. We can identify the sites to mine based on our experience, mine the data, clean the data to prepare it for the machine, train the dataset to optimize the power of machine learning, and run the machine. Once the machine has been run, we take the output and our trained analysts convert it into detailed insights. We also present the findings in a rich qualitative report with quotations that bring the insights to life.