As more organizations apply artificial intelligence and machine learning systems to their data, managers might question the role of business analytics as a success factor. But like the Frank Sinatra song goes, "This I tell you, brother. You can't have one without the other." A recently released global study of AI and its various applications estimates a market valuation of $191.60 billion by 2025. That's a 36.68 percent annual growth rate from the estimated $11.71 billion AI projects garnered back in 2016, according to Xpodence Research.