Huawei has unveiled the 2018 updates to last year's 5.9-inch Mate 10 and 6.0-inch Mate 10 Pro smartphones. There are no surprises with the naming of the two new handsets, the Mate 20 and the Mate 20 Pro, which are targeted at what Huawei calls'new entrepreneurs' -- typically, the denizens of startups in tech hubs such as the venue for the company's London pre-brief last week. "That's the audience that really resonates with the Mate family," said Peter Gauden, Huawei's global senior product marketing manager, at the pre-brief: "High achievers who understand technology as a tool, and how it advances what they can do." The flagship smartphone market is as competitive as ever, with vendors typically pursuing ever more on-device AI and better camera performance, among other things. Huawei has certainly been holding its own up to now, leapfrogging over Apple to take second spot in IDC's Q2 2018 worldwide ranking, for example.