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Amazon Doles Out Freebies to Juice Sales of Its Own Brands

Amazon Doles Out Freebies to Juice Sales of Its Own Brands

Critics say some customer reviews disadvantage third-party merchants and could displease European regulators.

Photo: Peter Macdiarmid/Getty Images

By Spencer Soper

Amazon.com Inc. cracked down on fake reviews two years ago by prohibiting shoppers from getting free products directly from merchants in…