When I talk to people about machine learning on phones and devices I often get asked "What's the killer application?". I have a lot of different answers, everything from voice interfaces to entirely new ways of using sensor data, but the one I'm most excited about in the near-team is compression. Despite being fairly well-known in the research community, this seems to surprise a lot of people, so I wanted to share some of my personal thoughts on why I see compression as so promising. I was reminded of this whole area when I came across an OSDI paper on "Neural Adaptive Content-aware Internet Video Delivery". The summary is that by using neural networks they're able to improve a quality-of-experience metric by 43% if they keep the bandwidth the same, or alternatively reduce the bandwidth by 17% while preserving the perceived quality.