How to Make More using Messenger

Imagine if you could increase your stores sales by 10% or even 20% in the next 10 minutes. Chatbots offer this type of potential and the reason is obvious. Simply put, Bots have 3 major Superpowers that allow it to do just that:

1. Super High Open Rates: When a Bot sends a message, typical open rates are around 65%-90% compared to email which is around 10–25%.
2. Collapse the Sales Funnel: Most ecommerce sites have a 1–3% conversion rate which means that you’re not monetizing 97% of your traffic! For every 100 people to visit your site, about 97 are a complete waste. Conversely, if the same 100 people visited your bot, you can later contact all 100 people!
3. Scalable Personalization:
   You website would show all 100 people the same exact content, however a bot can be smart about what it shows, to who and when. Your bot can learn about the user and show the right product to the right person at the right time!

And this is just the beginning! See what else it can do…

E-Commerce Chatbot Features:

• Facebook Messenger Store: Your Messenger Bot will have all of your store’s items automatically. Moreover, when you make a change on Shopify it will automatically update the bot.
• Auto Abandoned Cart Recovery: According to Baymar, the average abandoned cart rate is ~69% based on 37 different studies. Abandoned cart email tools can recover as much as 50%, however we can do better than that. How? Simply, we will be using both email and messenger which is a sure way to increase our recovery rates.
• Smart Upsell & Downsell: After a customer buys a product they are 33% more likely to buy another product. The bot sends them a Message and an Email with an upsell.
• Lead Capture & Sell: This feature turns online browsers into buyers! When shoppers are window shopping inside the bot, we collect their information, track their behavior and then send them a free gift. The gift is a coupon that will give them a discount off the entire store.
• Auto Comments on FB Posts: Imagine if you could respond to every comment made on your FB page and on your FB ads! Bot will automatically respond to comments in a smart way and help increase sales.
• Customer Service: You are probably sick of getting email from customers asking when their package will arrive. Well, now the bot can answer these questions 24/7 saving you a boat load of money on employees.
• Broadcasting Messages: Go to ‘Broadcast’ to send messages to all of your users or a specific group of users.
• Sales Funnels: You can create sales funnels within this bot. We created a demo sales funnel that explains how to use it.
• User Segments: Use user attributes to create different user groups. For example, when asking a user if shopper wants to see Men’s Collection or Women’s Collection, we can track all their response and in the future send messages to each group as new items are added to the collection.

Now Let’s Make the Bot!

Making this bot is easy… super easy. The reason is because we will be leveraging 2 amazing tools. First we will use the GoBeyond Shopify App that turns our Store into a Bot and connect it to the GoBeyond Template on Chatfuel. To this you will need 2 things:

1. Sign up GoBeyond App on Shopify: This App has all of the features discussed above including advanced NLP.
2. Chatfuel Account: Chatfuel is the leading Bot Building platform and has numerios broadcasting and targeting features.

Once you have signed up for both, watch the video below or head over to the Shopify Chatbot Tutorial to setup your bot.