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AWS Case Studies for Digital Marketing

As a three-man startup born in the AWS Cloud, CleverTap has gone from processing 50 million events per month to 55 billion in just 3.5 years, with a lean staffing model and a heavy reliance on automation. CleverTap is a mobile app analytics and user engagement platform, offering clients advanced segmentation and targeted marketing campaigns. The company has been able to scale rapidly using memory-intensive Amazon EC2 instances on its proprietary NoSQL database. It uses Elastic Load Balancing to distribute often spiky traffic and AWS CloudFormation to deploy an array of AWS resources such as Amazon CloudWatch, Amazon CloudFront, and Amazon S3 for storage.

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