Blue 449, known as the “open source media agency,” is one of the five brands of Publicis Media. Blue 449 enables key internal and external decision makers to make data-driven decisions across the campaign lifecycle and customer journey to drive relevance, scale, and performance. They chose Amazon Redshift as their end-to-end data warehouse to help clients use data and analytics to drive and test new ideas that significantly improve their businesses. “Amazon Redshift has dramatically reduced query times for significant workloads from seven hours to 10 minutes. The ability to perform super-fast analytics on massive data sets is a key differentiator and enables our teams and clients to take action faster and more confidently to improve overall business results,” says Ryan Bowermaster, vice president of analytics and insight at Blue 449.