Amazon Web Services (AWS) has lifted the lid off a handful of products and services ahead of its annual re:Invent conference in Las Vegas, announcing on Monday night a network service that allows for the automatic routing of traffic to multiple regions. The AWS Global Accelerator has been touted by VP of global infrastructure at AWS Peter DeSantis as improving availability and performance for AWS customers' end users. Essentially, user traffic enters AWS Global Accelerator through the closest edge location. The accelerator then routes the user traffic to the closest healthy application endpoint within the global AWS network. Lastly, at the endpoint, the application response returns over the AWS global network and reaches the user through the optimal endpoint.