From designers to developers and project managers, we are all using Goodreads on a daily basis and we are annoyed by the inconsistent design and the outdated look and feel. Regardless of its amazing functionalities, the navigation on the website or app can be very confusing and tiring.

That’s why we came up with a new visual identity for Goodreads.

First, let’s get structured

Our main challenge was to decide if Goodreads is primarily a social experience focused on the community or a personal experience, where the users track their activity and discover new books.