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ServiceNow acquires FriendlyData for natural language interfaces

ServiceNow said Wednesday that it's acquiring the technology of FriendlyData, a two-year-old company based in San Francisco that provides a natural language interface for databases. Terms of the deal were not disclosed. FriendlyData makes it easier for non-technical users to ask quantitative questions in plain English. ServiceNow has made a series of additional acquisitions in the past year. In the spring, the company bought SaaS management company .VendorHawk.