Artificial intelligence is driving more and more opportunities for brands to use data mining to run the most efficient marketing campaigns with the right people. Winston-Salem, N.C.-based Influencer marketing agency, Collective Bias, an Inmar company, launched PrescriptiveIQ in January 2018. Anyone who has redeemed a coupon, filled a prescription, or returned a product, has touched Inmar. It has access to billions of consumer and business transactions in real time. FitScore, one of the components of PrescriptiveIQ, is an AI-based technology that determines the best influencers for a campaign.